Random Rarebits 2

Friday, August 25, 2006

Brand recognition :)

Ever heard of this saying, if you want something done, give it to a busy person?

That always happened to me. My boss kept giving me more and more, work seems endless that I'm not sure if I have time for personal commitments until year end. Oh shucks! I can't get married this year, I guess. Oh whatever lah! Nevertheless, I'm not complaining about getting more work landing on my lap. I'm a workaholic, d'oh!

Hahaha! Really, I'm not complaining. Simply because my new project is an exciting one. I'm developing a communications and branding framework that will govern our group of companies and we're one of the largest conglomerate in the country with over 45 companies, mind you! That's many people to win over if I want a buy-in from every communication head in the group to agree and subscribe to the framework!

Irregardless, I'm 100% committed to this project - hey I even worked up past midnight preparing this morning's project brief for our communications fraternity - and still enjoying it despite the tears! I'm glad we got everybody's buy-in this morning! Phew! First hurdle is out of the way :)

I'm passionate about this project because once this framework is completed, approved and implemented, our communications fraternity in the group will break new exciting grounds in bringing our professional roles in corporate communications to a new height as a management function.

Public relations are not for bimbos and airheads you know. I'm saying this because you really have to be intelligent to make people pay you top Ringgit for something that is not tangible and not easily measureable - image, brand, reputation. Yet, this is something you cannot do without. Losing money is a lot easier to recover than losing your reputation and credibility.

Hehehe are you yawning yet? If you are, let me make communications and branding more digestible by putting it in a more humorous perspective.

How is communication important in branding? Perhaps...the following analogies will help us define the word...

You're at a party and see a handsome guy. You get up and straighten your dress. You walk up to him and pour him a drink. You say, "May I," and reach up to straighten his tie brushing your breast lightly against his arm, and then say, "By the way, I'm fantastic in bed." That's Public Relations.

You're at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and pointing at you says,"She's fantastic in bed." That's Advertising.

You see a handsome guy at a party. You go up to him and say, "I'm fantastic in bed." That's Direct Marketing.

You see a handsome guy at a party. You go up to him and get his telephone number. The next day you call and say, "Hi, I'm fantastic in bed." That's Telemarketing.

You're on your way to a party when you realize that there could be handsome men in all these houses you're passing. So you climb out the sunroof of the car and shout at the top of your lungs, "I'm fantastic in bed!" That's Spam.

You're at a party and see a handsome guy. He walks up to you and says, "I hear you're fantastic in bed." That's Brand Recognition.


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